How To Start Tissue Paper Business In Nigeria

Tissue paper production in Nigeria is a lucrative and profitable business offering a wide range of products that are used in homes, offices, and public places. 
How To Start Tissue Paper Business In Nigeria

In Nigeria, the population is growing and urbanization is on the rise, the demand for tissue paper products has been constantly increasing. According to a report by the African Development Bank, the tissue paper industry in Africa records an annual growth rate of 8%.
Starting a tissue paper business in Nigeria can be a profitable venture, provided you have a well-researched plan, a sound business strategy, and a commitment to quality and customer satisfaction. In this guide, we will walk you through the essential steps to establish a successful tissue paper business in Nigeria.
Tissue paper, also known as toilet paper or tissue napkin, is a soft, lightweight paper product primarily designed for personal and domestic use. It is characterized by its gentle texture and high absorbency, making it ideal for a range of purposes, including personal hygiene, cleaning, and wiping. Tissue paper comes in various forms such as toilet rolls, facial tissues, kitchen towels, and napkins, catering to different needs.
The tissue paper business in Nigeria is highly profitable and offers opportunities to entrepreneurs. Tissue papers are in constant demand and the market is yet to be fully saturated so the demand is not always met.  For this reason, there is a need for more manufacturers in this sector.
The tissue paper production business involves the production of various types of tissue paper products such as toilet rolls, facial tissues, napkins, paper towels, etc. using recycled or fresh paper pulps as a raw material. This paper pulp goes through mechanical and chemical processes to create soft, absorbent tissue paper products. Tissue paper production can either be done manually or automatically.

Opportunities in the Tissue Paper Business In Nigeria

Diverse Product Line

Tissue paper products come in multiple variants, catering to different needs. Exploring a diverse product line, including toilet rolls, facial tissues, napkins, paper towels, wrapping tissues, baby wipes, and more, allows you to target a broader consumer base.
However, start with two or three of these products for convenience.

Innovation and Customization

Innovating your products with unique features, such as scents, embossing, or special designs, can set your brand apart from competitors. Customization can also cater to specific customer preferences.

B2B Sales 

Beyond individual consumers, businesses, restaurants, hotels, and institutions require tissue paper products regularly. Establishing B2B relationships can provide consistent orders and bulk sales.

Eco-Friendly Options

With growing environmental awareness, there is a demand for eco-friendly tissue paper products made from sustainable materials and processes.


You can also explore the business of exporting tissue paper products to other African countries and international markets.


Establishing a tissue paper recycling plant to recycle used tissue paper products into brand new tissue paper products. This is also a very lucrative sector of the tissue paper business to try out.

How to Start A Tissue Paper Business in Nigeria

Below are steps on how to start a tissue paper production business in Nigeria:

Market Research

Begin with thorough market research to understand the demand, competition, and consumer preferences. 

Write A Business Plan

Develop a comprehensive business plan outlining your goals, target market, pricing strategy, and marketing approach. This would help keep you on track and achieve your goals.

Legal and Regulatory Compliance

Register your business with the appropriate government authorities and obtain the necessary licenses and permits. 

Invest In Raw Materials/Equipment

Paper Converting Machine: 

This machine converts large paper rolls into smaller rolls suitable for retail or commercial use.

Printing Machine: 

If you plan to offer printed tissue paper products, a printing machine is essential for adding designs, logos, or patterns.

Embossing Machine: 

Embossing machines create texture on tissue paper, enhancing its visual appeal and quality.

Cutting and Packing Machines: 

These machines ensure precise cutting and efficient packaging of tissue paper products.
Below are some materials and equipment for tissue paper production:
  • Recycled fiber or pulps
  • Embossing machine
  • Tissue paper folding machine
  • High-speed toilet paper machine
  • Perforating machine
  • Industrial roll rewinding and slitting machine
  • Bandsaw cutter
  • Pulp and waste paper recycling jumbo roll machines
  • Core making machine
  • Packaging machine
  • Paper roll rewinding machine

Supplier Selection

Establish relationships with reliable suppliers for raw materials like tissue paper rolls, packaging materials, and any required chemicals for processing.

Production Process

Understand the tissue paper production process, including unwinding, printing (if applicable), perforating, embossing, and cutting. Implement quality control measures at every stage.

Branding and Marketing

Branding: Choose a memorable business name and design an eye-catching logo that reflects your brand identity.
Packaging: Develop attractive and functional packaging that aligns with your brand, protects the products, and attracts customers.
Marketing: Utilize a mix of traditional advertising, digital marketing, and social media to reach your target audience.

Distribution Channels

Consider partnerships with wholesalers, retailers, and supermarkets to ensure efficient distribution. You can also explore online sales through your website.


Starting a tissue paper business in Nigeria is an exciting opportunity in a growing market. The increasing demand for tissue paper products, coupled with a diverse range of applications, presents entrepreneurs with a chance to build a profitable venture. Through thorough research, meticulous planning, adherence to legal requirements, investment in quality equipment, and effective marketing strategies, aspiring tissue paper business owners can pave the way for success in this dynamic industry. By understanding customer preferences, innovating products, and delivering quality, your tissue paper business can flourish and become a significant player in Nigeria's market landscape.

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